AI Services
AI ENGINEERING
Search has evolved. We’re no longer optimizing just for Google. We’re engineering for AI Overviews, TikTok search, ChatGPT, Perplexity, Amazon, app stores, and beyond. Search has changed. The way people meet their informational needs has splintered into a thousand different paths and cross-channel user journeys. Search is becoming more of a brand channel and less of a performance channel. Despite that, the practice of search engine optimization has not kept pace. Relevance Engineering is the next evolution of SEO. It’s about engineering content experiences that align with how modern search engines actually work.